Role: Art Direction | Designer
Designed key touch points for the concert attendees for Global Citizen 2019. In partnership with Snap Chat and Global Citizen, we incorporated storytelling and digital experiences throughout designated Verizon areas that amplified the Verizon Innovative Learning program. Verizon is an annual sponsor for the Global Citizen concert.
Storytelling barricade with Snapchat integration.
To bring the scale and impact of Verizon Innovative Learning to life,
we worked with Snapchat to create a series of interconnected AR experiences across the Global Citizen grounds. When attendees scanned the snapcode, they were served enhanced content that included hero videos from Pharrell, stat animations, and content of students that Verizon supported through it’s VIL program.
