Modify Wellness

Challenge: Create a trustworthy brand for a New York-based mental wellness practice aimed at removing the stigma of therapy in the Black community.

Solution: Creating a brand identity for a New York-based mental wellness practice focused on removing the stigma of therapy in the Black community, particularly for men, requires a thoughtful, culturally sensitive, and empowering approach.

The logo and visual system are designed to reflect warmth, strength, and modernity. Earthy, rich colors—deep browns, warm golds, and calming neutrals—created a grounded and trustworthy feel. Typography is bold yet approachable, striking a balance between professionalism and relatability. Imagery should highlight real Black men in moments of reflection, connection, and growth, reinforcing that therapy is not just about healing but about thriving.

The brand identity is refined based on feedback from the community and stakeholders. A launch strategy is developed, ensuring that the practice’s presence is felt both online and in real-world spaces. Ultimately, the goal is to create a brand that Black men can see themselves in—one that breaks down stigma and builds a culture where seeking therapy is a badge of strength, not shame.