Cowboy Carter Presale X Verizon
As part of a shortlist of partners for the presale tickets, we had a small window and one asset, which was the primary tour asset, to leverage. We wanted differentiation from those other partners, yet the energy and brand equity that we established for our Verizon Access program. As the lead art director and designer, there was a delicate balance with no room for error with one of the biggest tours coming up for Summer 2025. We delivered two in-feed reels–one to tease the presale and then days later, the second one to announce the presale.
