After attending a shopping event, I decided to sign up for promotional emails. Once I began to receive them, I immediately wanted to put my spin on the brand’s creative campaigns. The photography was already elevated and simple, so I chose to keep them in this new version of the CRM creative. The CTAs, while important, all seemed to share the stage for hierarchy. The images, once hidden behind shapes and competing with blocky typography, now take the lead and have the space to breathe.